Living and Giving

Duke Football: Is There A Way You Can Always Win?

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\”He\’s [Football coach David Cutcliffe] taken us from a will to do the best we could… and now we\’re hell-bent on getting to this will to win.\”-Kevin White, Director of Athletics

Whether its Duke Football or any arena of life, develop the will to do your best.

If you do that, you\’ll win. Always.

I\’m not talking about the game. The field. Crushing the opponent. I\’m speaking about your integrity.  About the development of you — and shining your best self out there.  Your unique joy, intelligence, go-getterism.

Go for it. If we all do our best, the world will explode with goodness!

We All Win.


Dr. Kevin White (born September 25, 1950 in New York) was the Director of Athletics at Duke University since 2008. White is a career educator, having started as a high school coach and teacher in Florida. Earning a bachelor\’s degree in business administration from St. Joseph\’s College, Indiana, White went on to earn a master\’s degree in athletics administration from Central Michigan University. He completed his PhD in 1983 at Southern Illinois University and taught management courses at Notre Dame\’s Mendoza College of Business.

White\’s coaching career started at Gulf High School as the cross country and track coach and assisting with the football and wrestling programs. As a coach, White served at Southeast Missouri State University (1981-1982) as the head track and field coach, and as assistant track and field and cross country coach at Central Michigan University (1976-1980). Notre Dame\’s flagship football program struggled during White\’s tenure. Appointed on March 13, 2000, White became the first Notre Dame athletic director to report directly to the University\’s president and served there to 2012. White & his wife Jane (a current instructor with the University of Notre Dame\’s physical education department) have 5 children.