Living and Giving

The Pamela Positive: Clif Bar\’s List of MATERIAL CHOICE: What Goes into Your Product?

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In our last excerpt on our series about Clif Bar\’s CSR, Cradle to Cradle, Clif Bar talked about examining every part of your production process to ensure your product is made from nature and returns to nature.  Here, the Clif Bar Production Team has some words to the wise who want to make a product using the best choice of materials. 

Clif Bar encourages us to use less, use what can be recycled (and I would add, use what we can reuse).


1) Use less stuff.
Make packaging fit the product.  Minimize package-to-product ratio.

2) Use materials that nature can recycle.
Choose bio-based or plant-based materials instead of plastic.

3) Use only synthetic materials that people can recycle.
Avoid petroleum-based materials whenever possible and only use if a recycling program actually exists. Avoid plastics #3, 6 and 7.

4) Use recycled materials with as high a post-consumer recycled content as possible.

5) Think outside the box.
Caddies and master cases* make up the bulk of our packaging system.
Are they always necessary?

6) Think about ink.
Use green printing practices, and eliminate ink and coatings wherever possible.

*caddy: a container, rack, or other device for holding, organizing, or storing items (; master case: packaging to contain smaller units

 Clif Bar sells energy bars, and does so while focusing on five bottom lines: sustaining the planet, the community, their people, their business and their brands.  Clif Bar is an inspiring example of a company that is socially conscious at every stage, from the ingredients they use to the packaging they sell their food in to the way they\’re engaging with the community.