Living and Giving

What Do You Need To Know About Generation Z? Part Two

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We\’re excited to announce our Founder  and CEO Pamela Hawley was just featured in Forbes publication! The article is entitled What Do You Need To Know About Generation Z?, and was published on March 19, 2019. Please see below!








4. They\’re in-tune with technology.

Generation Z is even more in-tune with technology, so use it for your benefit at your social enterprise. While Generation Y grew up with technology, Generation Z grew up on technology. While some technology was introduced a little bit later with Generation Y, Generation Z pretty much started using technology as infants. Maybe their mom would give them an iPad where they could touch shapes or colors and start to engage with a device in addition to or instead of traditional plastic toys or books.

Devices have helped nurture and engage Generation Z out of the womb. They don’t just think technology is cool; they think it is a natural, normal and easy part of life. To embrace this, consider letting them solve problems at your organization through innovative tech tools, such as Salesforce, Instagram stories and Slack.

5. They\’ve gone global.

Generation Z is going to be even less focused on nationalism. Their whole world is global and they expect their experiences to reflect different cultures, different viewpoints and openness to new ideas.


If you aren\’t fostering this type of culture in your social enterprise, these young employees are likely leave. A U.S.-oriented view or any one country-centric view won\’t work. That\’s not how our world works today. Your social enterprise might be stateside, but you can still recruit a global team and care about global issues.

6. Fear of missing out is a real thing.

Is the World Cup going on? Or Major League Baseball season? Hockey semi-finals? Make it accessible. Get it on a screen and allow employees to take part. If they feel they are missing out on life experiences because of work, they may come to resent it.


For example, at our WeWork in the financial district in San Francisco, they set up a big screen and we set our desks near the game. We also had team members watch from the couch, while working on their computers. So, find a way that allows your Gen Z employees to experience life, while getting work done.

7. They want your help.

As a senior leader (even if you’re just five years older), you need to help younger employees. Have that mindset from the very beginning. You know that navigating your social enterprise takes more than creatively structuring a job and different benefitsIt’s important to listen to Generation Z and show that you care about their career pathway. Then, you can show them that these are important skills to your social enterprise. Try to make the time. This generation and Generation Y are awesome about appreciating mentors.