Living and Giving

Whole Foods Model: We Are Buying Agents For Our Customers and Not the Selling Agents For Our Manufacturers

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Turn it around. Make an effort to see things from a different light.

Whole Foods makes a good stab at turning the traditional business view upside down.  Serve, don\’t sell.   Remember there are always two sides to any marketplace, relationship or interaction. Above all, it is never a transaction. There is always so much more in any action we take which involves another.

Are you pushing something in your life, trying to get in the door? Instead, why don\’t we think about serving first? I bet you\’ll feel a greater sense of community and long-term commitment from employees, suppliers and everyone in your network.   Enjoy life by living with service!



John Mackey (born August 15, 1953 in Houston, TX) is the current co-CEO of Whole Foods Market, which he co-founded in 1980. Named the Ernst & Young Entrepreneur of the Year in 2003, Mackey is a strong supporter of free market economics and one of the most influential advocates in the movement for organic food.  He was also Chairman of the Board of Whole Foods Market from 1978 to 2009, when he was succeeded by John Elstrott but remains a member of the Board of Directors.  Mackey has been married Deborah Morin since 1991 and they have no children.  His parents are Bill and Margaret Mackey, and John also has a sister and a brother.

Bio source: Wikipedia: John Mackey

Whole Foods Market was founded in Austin, Texas, when four local businesspeople decided the natural foods industry was ready for a supermarket format. The founders were John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods, and Craig Weller and Mark Skiles, owners of Clarksville Natural Grocery. The original Whole Foods Market opened in 1980 with a staff of only 19 people and with immediate success. At the time, there were less than half a dozen natural food supermarkets in the United States. Whole Foods Market has grown by leaps and bounds since its first store opened by maintaining the strictest quality standards in the industry, committing to sustainable agriculture and mission-driven values, and creating fun and excitement in shopping for groceries.

Company info sources: Whole Foods Market Company Info and Whole Foods Market History